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Events
Czech premiere of the film MEKY as part of the parade Tady Vary
As the Karlovy Vary International Film Festival could not happen this year due to the extraordinary situation, the organizing team decided to pass on at least part of the festival to its audience. And so, a complex film block was created, which was screened in almost a hundred Czech cinemas in nearly 80 cities for nine days (July 3-11, 2020) as part of the Tady Vary parade. The audience had the opportunity to see not only great films but also to experience a bit of the traditional festival atmosphere. The exclusive selection of 16 movies also included the musical documentary MEKY – its Czech premiere took place on July 8, 2020, at the Světozor cinema in Prague, while, on the same day, the meeting with its creators was broadcasting to another 95 cinemas throughout the Czech Republic. We represented Jenewein Group by CZSK assembly, and with our guests, we enjoyed the first great successes – the record-breaking attendance (during opening five days in Czech cinemas, more than 10,000 people have seen the film Meky) and winning the Mall.TV Audience Award as the most popular film of the parade Tady Vary.
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